Why is so much money spent on advertisements? What is the effect of advertisements on audiences? Please give some examples.
Money is spent on advertisements because they play a critical role in helping sellers reach buyers and complete the market chain.
Advertisements influence audiences by creating awareness about products and services, shaping preferences, and persuading people to take specific actions.
They affect daily choices, from products people buy to social behaviours they adopt, as seen in campaigns like Swachh Bharat Mission or polio vaccination drives.
Explanation
The chapter explains that advertising plays a very important role in completing the market chain by ensuring sellers can reach buyers. It is also a means of communicating important social messages, influencing people's choices in day-to-day life.
Solution Steps
Advertisements help sellers reach buyers and complete the market chain
Advertisements create awareness about products and services
Advertisements shape preferences and persuade people to take specific actions
Advertisements affect daily choices and social behaviours
Examples include Swachh Bharat Mission and polio vaccination drives