Who usually buys this product/avails of the service? Specify the following:
Age
Identifying the age group of typical customers helps determine appropriate advertising language, visuals, and platforms to reach them effectively.
Location (distance from the shop/business)
Understanding how far customers travel to reach the business helps determine the geographic reach of advertising and whether local or wider promotion is needed.
What are their areas of work?
Knowing customers' occupations helps understand their needs, purchasing power, and how the product or service fits into their daily lives.
Have they ever given feedback on the product/service? If yes, what improvements have you made?
Customer feedback reveals satisfaction levels and areas for improvement. Improvements made based on feedback demonstrate responsiveness and can be highlighted in advertising.
Explanation
(a) Different age groups respond to different advertising styles and mediums. (b) Location affects advertising medium choice—local businesses may benefit from local print media while broader reach requires other platforms. (c) Occupational information helps tailor advertising messages to resonate with customers' lifestyles. (d) Feedback-driven improvements show customer-centric business practices and build trust.