What is the nature of the products/services you are offering?
Students should gather information about what the business sells—whether it is goods (like baked items, crafts, vegetables) or services (like tailoring, hairdressing).
Understanding the nature helps determine the advertising approach and target audience.
Explanation
Activity 5 requires students to interview the small business owner to understand their business better. This information helps create logos and taglines that truly represent the business.
Solution Steps
Students need to gather information about what the business sells
Products can be classified as goods (baked items, crafts, vegetables) or services (tailoring, hairdressing)
Understanding the nature of products/services helps determine advertising approach and target audience