If you are using photographs, where will you get them from? Do you need to attribute them to someone?
Photographs can be sourced from original photography taken with permission from the business owner, or from licensed stock images with proper attribution.
Using someone else's work requires permission and source attribution to avoid plagiarism. Original content is preferred to ensure copyright compliance and authenticity.
Explanation
The chapter discusses ethical advertising including copyright considerations: 'Ensure that you use original content, or if using someone else's work (images, music, text), obtain permissions. Do not simply copy content from the Internet without mentioning the source.'
Solution Steps
Source photographs from original photography with permission or licensed stock images
Obtain permission and attribute sources to avoid plagiarism
Prefer original content for copyright compliance