Globalisation refers to the growing interdependence between different people, regions and countries in the world as social and economic relationships come to stretch world-wide. It has been driven forward by the development of information and communication technologies that have intensified the speed and scope of interaction between people all over the world.

Globalisation is not simply about global interconnections. It involves significant changes in the capitalist system of production and communication, organisation of labour and capital, technological innovations and cultural experiences. While economic forces are an integral part, it would be wrong to suggest that they alone produce it.

A central contention is whether all cultures will become similar, that is homogeneous, or whether there is increasing tendency towards glocalisation of culture. Glocalisation refers to the mixing of the global with the local. It is not entirely spontaneous nor entirely delinked from the commercial interests of globalisation.

It is a strategy often adopted by foreign firms while dealing with local traditions to enhance their marketability. Foreign television channels like Star, MTV use Indian languages. McDonald's sells only vegetarian and chicken products in India and goes vegetarian during Navaratri. In music, we see 'Bhangra pop', 'Indi pop', fusion music and remixes.

Thus, globalisation involves both market strategies by multinational companies and genuine cultural synthesis, as glocalisation demonstrates the mixing of global and local cultures.