Globalisation affects culture in multiple ways. While India has historically maintained an open approach to cultural influences, recent decades have witnessed major cultural changes, leading to fears that local cultures might be overtaken by external influences.

However, Indian tradition has been wary of the kupamanduka attitude—the frog that lives its whole life in a well and is suspicious of everything outside. India retains its open-ended attitude, leading to heated debates about changes in clothes, styles, music, films, languages, and body language.

Globalisation has also created a culture of consumption. Cultural consumption of art, food, fashion, music, and tourism shapes the growth of cities, evident in the spurt of shopping malls, multiplexes, and amusement parks. Media and advertisements promote a culture where spending is important, and being careful with money is no longer considered a virtue.