Attitudes are generally learned through one’s own experiences and interaction with others. While some studies show an inborn aspect, genetic factors influence attitudes only indirectly, along with learning.

Family and School Environment: In early years, parents and family members play a significant role in shaping attitude formation. Later, the school environment becomes important. Learning here takes place by association, through rewards and punishments, and through modelling.

Reference Groups: These indicate the norms regarding acceptable behaviour and ways of thinking. They reflect learning of attitudes through group or cultural norms. Attitudes towards political, religious, and social groups, occupations, and national issues are often developed through reference groups.

Learning attitudes by association: Individuals develop attitudes by associating positive qualities with a subject. For instance, students may develop a liking for a subject because of their teacher. The teacher's positive qualities get linked to the subject, resulting in a positive attitude towards it.

Learning through exposure to information: Many attitudes are learned in a social context without the physical presence of others. Media provides huge amounts of information, forming both positive and negative attitudes. Reading biographies of self-actualised persons can help develop a positive attitude towards hard work.