Rules and regulations are often not followed because individual consumers find themselves in a weak position in the marketplace. When complaints arise, sellers try to shift all the responsibility onto the buyer and deny their own accountability.

Additionally, traders indulge in unfair trade practices such as weighing less than required, adding hidden charges, or selling adulterated and defective goods. It often takes years of struggle and long court battles before companies are forced to accept their wrongdoing. This shows that despite rules, enforcement is difficult without sustained pressure from consumer groups and organisations.