The coming of large numbers of foreign and Indian tourists has fundamentally transformed the Pushkar fair from a traditional local event into a globally marketed attraction. Earlier, the fair was primarily a socio-economic event for local people where pastoralists and traders from distant places gathered to buy and sell camels and livestock.

With globalisation and international tourism, the fair has been repositioned as a major tourist attraction marketed globally. The traditional cattle market has itself become a kind of product for sale in the tourism market. This has created new circuits of goods, services, money, and people.

The composition of participants has diversified significantly. Hindu pilgrims, camel traders, and foreign tourists now mingle at this event. The exchange is no longer limited to livestock and money but extends to cultural symbols and religious merit. The fair is described as "an extraordinary swirl of colour, sound and movement, thronged with musicians, mystics, tourists, traders, animals and devotees."

This transformation demonstrates how culture itself becomes a commodity. Traditional practices like decorative camel grooming with cornrows, anklets, and embroidery have become spectacles for tourists. The religious significance—the Kartik Purnima festival and holy Pushkar Lake—adds to its marketability, showing how spirituality enters the global market.

Thus, the fair now operates at the intersection of local economic needs and international tourism demands, representing the interlinking of local, regional, national and international markets.