I do not fully agree with the argument that globalisation leads to cultural heterogeneity. The cultural effect of globalisation leads to the fear that this process poses a threat to cultures in the world because globalisation leads to the rise of a uniform culture or what is called cultural homogenisation. This suggests that globalisation tends to create sameness rather than diversity.

However, it would be a mistake to assume that cultural consequences of globalisation are only negative. Cultures are not static things and all cultures accept outside influences all the time. Sometimes external influences simply enlarge our choices and modify our culture without overwhelming the traditional. For instance, the burger is no substitute for a masala dosa and is simply added to our food choices. Blue jeans can go well with a homespun khadi kurta, showing how global influences can blend with local traditions.

The impact of globalisation is vastely uneven — it affects some societies more than others and some parts of some societies more than others. It is important to avoid drawing general conclusions about the impact of globalisation without paying sufficient attention to specific contexts.

Therefore, while globalisation does create some diversity through cultural mixing, the primary tendency described is towards cultural homogenisation rather than heterogeneity.