Fixed shop retailers are the most common type of retailing in the market place. They maintain permanent establishment to sell their merchandise and do not move from place to place to serve their customers.

The main characteristics of fixed shop retailers are:

(a) Compared with itinerant traders, normally they have greater resources and operate on a relatively large scale. However, there are different size groups of fixed shop retailers, varying from very small to very large.

(b) These retailers may be dealing in different products, including consumer durables as well as non-durables.

(c) This category of retailers has greater credibility in the minds of customers, and they are in a position to provide greater services to the customers such as home delivery, guarantees, repairs, credit facilities, availability of spares, etc.