Fixed shop retailers are those who maintain permanent establishments to sell their merchandise and do not move from place to place. In my locality, I have identified several fixed shop retailers which can be classified on the basis of size of operations into small shop-keepers and large retailers.

Among fixed shop small retailers, the most commonly found are general stores in residential areas. These carry stock of a variety of products like grocery items, soft drinks, toiletry products, confectionery, and stationery needed to satisfy day-to-day needs of consumers residing in nearby localities. They remain open for long hours at convenient timings and often provide credit facilities to regular customers.

Another type found in my locality are speciality shops which specialise in the sale of a specific line of products. Examples include shops dealing in children's garments, men's wear, ladies shoes, school uniforms, college books, or consumer electronic goods.

Street stall holders are also present at street crossings where the flow of traffic is heavy. They deal mainly in goods of cheap variety like hosiery products, toys, cigarettes, and soft drinks.

These fixed shop retailers have greater credibility in the minds of customers and provide services like home delivery, guarantees, repairs, credit facilities, and availability of spares. Compared to itinerant traders, they have greater resources and operate on a relatively large scale.