You are the sales executive of a famous tea company and you have been asked to draft an advertisement for the product. Draft the advertisement using the information you collected for the role play. You can draw pictures or add photographs and make your advertisement colourful.
☕ EXPERIENCE THE BREW OF LIFE! ☕
Discover the magic of tea, a magnificent drink with ancient roots and incredible medicinal properties! Known to the Japanese and Chinese since ancient times, our premium tea brings you wellness in every sip. Modern scientific research across the world now confirms what these ancient cultures always knew about its beneficial qualities.
Step into tea country with our exclusive harvest from Assam and Darjeeling! It was here that the British started plantations in the mid-nineteenth century, transforming the landscape. Today, Assam boasts the largest concentration of plantations in the world, ensuring you receive only the finest leaves from the best gardens.
Savour the delicious flavour that legends are made of! Just like the Chinese emperor who discovered this delightful taste when a few leaves accidentally fell into his boiling water, let our tea enchant your senses and elevate your social diary.
Life without this brew is unimaginable! Do not shun it as a poison like early Indians did; instead, embrace its proven goodness. Visit our tea houses or grab your pack today!
(Add a colourful picture of a lush tea garden with an ugly building with smoke billowing out of tall chimneys in the distance!)
Explanation
The textbook question asks students to draft an advertisement using the information gathered for the role play. The context provides specific historical and cultural facts about tea: its ancient medicinal properties known to the Japanese and Chinese, the discovery legend of the Chinese emperor, the British starting plantations in Assam and Darjeeling in the mid-nineteenth century, Assam having the largest concentration of plantations, early Indians mistakenly shunning it as a poison, and its delicious flavour. The advertisement effectively combines these facts with persuasive language suitable for a sales executive, fulfilling the 5-mark requirement for a long answer.
Solution Steps
Step 1: Create a catchy headline and introduce the product using the ancient medicinal properties known to the Japanese and Chinese, supported by modern scientific research.
Step 2: Highlight the Indian legacy of the product by mentioning the British plantations in Assam and Darjeeling from the mid-nineteenth century, emphasizing Assam's status as having the largest concentration of plantations.
Step 3: Appeal to the senses by referencing the legend of the Chinese emperor and the delicious flavour of the brew.
Step 4: Add a persuasive call to action, contrasting the beneficial qualities with the early Indian misconception of it being a poison, and mentioning tea houses.
Step 5: Include a visual description (as permitted by the prompt) referencing the tea gardens and the building with smoke billowing out of tall chimneys from the context.